Fresh veg,
deliciously affordable
Using the power of Out of Home for good
The Out of Home advertising industry has united to take an active role in limiting children’s exposure to occasional food and drink products and in influencing healthier lifestyle choices through educational campaigns.
A world first industry-led policy implemented by Out of Home in Australia
The Outdoor Media Association’s Placement Policy ensures that occasional food and drink products are not advertised within 150 meters of an Australian primary or secondary school.
$3 million of donated advertising space each year
The Out of Home industry will donate advertising space valued at $3 million annually to be used across Australia for targeted educational campaigns supporting healthy diets and lifestyle choices.
Creative support to create meaningful educational campaigns
The Out of Home industry will provide creative support to advertisers to create efficacious and meaningful campaigns to influence the targeted audience.
About the OMA
The Outdoor Media Association (OMA) is the leading voice on Out of Home (OOH) advertising in Australia.
The OMA is the peak industry body that represents companies that display advertisements, own signs, and provide services to the industry. OOH is advertising for products and services that you see outside the home, on a variety of signs, across various locations.
It is the OMA’s mission to support sustained industry growth and highlight industry contribution to the economy and community. We do this by being the key resource for showcasing the best of OOH, providing fact-based information about OOH effectiveness, and supporting our stakeholders in key strategic areas, with a particular focus on effective self-regulation.
Our members
